Cookie and Privacy policies

How we use cookies - our cookie policy

Like most web sites, the Seen and Heard website uses cookies.

A cookie is a small file that we put on your computer to help us provide you with a good online experience. It's the standard way of distinguishing you from other users of the site, and learning how we can make improvements.

The following information shows you the cookies used by the Seen and Heard website in accordance with the UK implementation of the European e-Privacy Directive (2009/136/EC).

There are two types of cookie in place on the site:

1. Cookies that help us understand how our site is used

We use Google Analytics to measure what people do on our site. This is the most common analytics tool on the Internet, and we use it to look at things like which pages are most popular, and which browsers people use. It's a really useful service for us, because we want to keep on learning about what makes good user experience.

We use Optimizely to measure and enhance the user experience of our site. This tool allows us to test different versions of our site, changing things like imagery, messaging and the position of elements on the page. This service helps us to continuously improve the site using a process called 'multivariate testing'. You can find out more on the Optimizely website.

2. Cookies that remember your preferences

There are a number of instances where it's useful to record what you've done previously on the site, so we don't have to ask you the same question again:

  • Social media: The popular AddThis widget allows users to quickly share pages through social media, with the buttons at the bottom-left of each page. The cookie records if you've shared info on this site before, so the widget can suggest which account you'd like to post to.
  • Drupal preferences: We use 'session identification' cookies, which is the standard means to distinguish you from other users used by Drupal – our content management system. For example, if we put a poll on the website and you had already completed it, we wouldn't want to invite you to complete the poll again. The session identification cookie is what would tell us that you've already completed it.
  • Sub2 Technologies: We work with Sub2 Technologies (Cookies V1v4, V2v4 and V3v4) to help enhance the user experience within this site by delivering personalised messages to site browsers. Any information collected is not shared with any other third parties. Learn more about these cookies.

These are all standard uses of cookies, and we do not feel that they record any more information than they need to. However, if you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

If you've got any general questions about the way we use cookies, don't hesitate to contact us at


Privacy policy

We are committed to protecting your privacy. This statement describes how we collect and use information about people who visit our website. If you have any queries about this statement please contact Department of Health.

We have divided this privacy policy into sections so you can easily find the information that is relevant to you.

A: Visitors to our site – if you are interested in our work and would like to find out more

B: People who login to the secure areas of the sites – for NHS staff who register with the site to access the e-learning platform

C: General security and privacy provisions – for everyone

The terms of the Policy may change, so please check it from time to time.


A. Visitors to our site

What information do we collect?

We gather general information about the use of our website, such as which pages are visited most frequently. We only use anonymous information and statistics which do not identify individual visitors. This information helps us improve the services and information we offer on our website. We may use service providers to help us collect and analyse this information.


B. People who login to the secure areas of the sites

We capture certain information on each user as part of the registration process. This data enables the creation of an accurate user profile, which is necessary for reporting purposes and to offer users learning that is relevant to their needs. The data that is stored is limited to information relating to users' work, such as their job role, place of work or membership number for a professional body (e.g. General Medical Council number). We will never ask for your home address or any other domestic information.

When accessing the Seen and Heard e-learning platform, you will be asked to set up some security questions, which may contain personal information. These questions are solely intended to enable users to log in if they forget their password and will never be used for any other purpose. The answers that users submit when setting up these security questions are encrypted in the database so that no-one can view what has been entered, not even Seen and Heard administrators.

We also store a record of all learning activity by all users on e-learning platform, including posts on forums or other communication media.

All data collected on the Seen and Heard website will be shared with our partners Department of Health and NHS England.

How does Seen and Heard process the information we hold?

Information collected by the Seen and Heard website is processed to deliver online learning and to store and report on users' learning activity. It will never be sold for financial gain or shared with other organisations for commercial purposes.

Examples of how we might use the data held include but are not limited to the following:

  • For internal review
  • Customising the content and/or layout of the website.
  • Notifying users about updates to the website.
  • Contacting users for Seen and Heard’s marketing purposes.
  • Gathering feedback or input on the service, content or layout of the website.
  • Giving users access to their own learning history.
  • Making users' learning activity records visible to specific named individuals, such as learning champions, to allow tutors to view their trainees' activity.
  • Providing anonymous summary data to partner organisations, such as professional Bodies; or local organisations, such as Strategic Health Authorities or Trusts.


Who can see users' data?

Seen and Heard administrators and other approved people working within The Children’s Society have access to users' training records and user profiles. This may include our suppliers but such organisations will be asked to sign Non-Disclosure Agreements and will never be allowed to use the information for commercial purposes.


C. General security and privacy provisions

Do we use 'Cookies'?

'Cookies' are small pieces of information sent by a web server to a web browser, which enable the server to collect information from the browser. Essentially it takes the form of a small text file deposited on your computer's hard drive.

We use cookies to ensure that you can interact with our website successfully, to identify you when you visit our website and to keep track of your browsing patterns. The use of cookies does not give us access to the rest of your computer or to personal information about you.

We also work with Google Analytics to monitor use of our website. Google Analytics use cookies to gather statistics about our visitors, such as where you come from before entering our website, which pages you look at on our site and where you go afterwards. Information collected in this way is anonymous and does not identify individual visitors. This information allows us to improve our website and the services we provide.

How do we protect personal information?

Information that you submit in a registration or enquiry form is encrypted and stored on a secure server. However, the transmission of information over the Internet is never 100% secure so while we try to protect your personal information, we can’t guarantee the security of any information you submit to us via our website.

We also take appropriate measures to ensure that the information we receive is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used. Access to our secure servers is restricted to authorised staff.

Will we disclose the information we collect to other organisations?

As indicated above, we may pass your information to our service providers, agents and associated organisations and, if you have consented, to other organisations who share our objectives.

Some of our service providers may be located outside the UK in countries or jurisdictions which do not provide the same level of protection for personal information. If we do transfer any personal information outside the UK we will ensure that appropriate steps are taken to protect that information.


We may need to disclose your information if required to do so by law or in response to a court order or request from a law enforcement agency. In exceptional circumstances, where we think someone is at serious risk of being harmed, we may contact the police or a local authority safeguarding team.

Your consent

By providing us with your personal information you consent to the collection and use of that information for the purposes and in the manner described in this Privacy Policy.


Our website may include links to websites run by other organisations. The Children’s Society is not responsible for the privacy practices of other organisations’ websites so you should read their privacy policies carefully.

Right of access

You have the right to ask for a copy of the information we hold about you (for which we may charge a small fee) and to have any inaccuracies in your information corrected.

If you wish to exercise these rights, please contact:


If your personal details change, please help us to keep your information up to date by notifying us at the above address.

We reserve the right to amend this privacy statement. The latest version will be available on our website so please check from time to time. By continuing to use the website you will be deemed to have accepted any changes.